Natural, ‘Pseudo’ Natural Markets Post Gains in 2008 The natural personal care market in the U.S. exceeded $2 billion in sales at the manufacturers’ level, up nearly 19% from 2007, according to a new study from Kline & Company. According to Karen Doskow, associate project manager at Kline, consumers’ desire for safer products and their concern for the environment have combined with more mainstream availability of natural products to drive growth in the naturals market as well as the“ps...